In this blog post we will see how many users does Instagram have, how many Instagram users are there and how many active users on Instagram. Are you read to know how many Instagram users?
Instagram is part of our daily life: from breakfast with flowers and croissants, through brunches with smoothies and avocados, up to dinners on the terrace under the stars.
At home, traveling, alone, and in a company. Always with us. Sometimes it seems as if it is even our reality that is shaped according to its rules and its dynamics. Since the Stories, then, even more.
But how does that translate into numbers? And how many users does Instagram have? We tried to collect more meaningful statistics and data to tell who Instagram users are and that today has the social, more than eight years after its birth (officially on October 6 2010, to be exact).
It is not easy to have an overall photograph, given the amount of information scattered in studies and sector reports, and especially considering the rate at which these data evolve.
But this collection is designed to be periodically expanded and updated, so as to give an overview of the current state, but also on the evolution and future of Instagram. In June 2016, the monthly Instagram users were 500 million.
After 6 months, in December, they had already passed to 600 million. September 2017? Another 100 million.
Until the announcement of the billion in June 2018. A great contribution to this growth, over time, was undoubtedly brought about by the introduction of Stories, in August 2016.
Instagram statistics
In June 2016, the monthly Instagram users were 500 million. After 6 months, in December, they had already passed to 600 million.
September 2017? Another 100 million. Until the announcement of the billion in June 2018. A great contribution to this growth, over time, was undoubtedly brought about by the introduction of Stories, in August 2016.
And another great winning move was definitely the launch of IGTV, the Instagram video channel. Italy loves Instagram, we know it. Most of the users have become really addicted especially in the last two years, and also in this case the Stories played a key role.
In February 2016, there were millions of users, while in June 2017, after just over a year, they went up to 14 million, with an increase of 55%. In September 2018, 19 million.
If the monthly active users are many, the ones active every day are obviously less, but in any case very many, in proportion. As of September 2018, there were 500 million.
Introduced in August 2016, Instagram Stories are probably the feature that most of all changed the fate of social, opening up, even more, the way to videos and quickly growing users.
As of June 2017, it was 250 million, while 12 months later it was 400 million. 50.3% of Instagram users worldwide declare themselves women, 49.7% men.
Active users using Instagram Stories daily
In February 2016, there were millions of users, while in June 2017, after just over a year, they went up to 14 million, with an increase of 55%. In September 2018, 19 million.
If the monthly active users are many, the ones active every day are obviously less, but in any case very many, in proportion. As of September 2018, there were 500 million.
Introduced in August 2016, Instagram Stories are probably the feature that most of all changed the fate of social, opening up, even more, the way to videos and quickly growing users.
As of June 2017, it was 250 million, while 12 months later it was 400 million. 50.3% of Instagram users worldwide declare themselves women, 49.7% men. Only 1% of the world’s users (both men and women) claim to be 65+ years old.
The majority of women belong to the 18-24 range (15%), and the 25-35 range (15%). Same thing for men (17% in the 18-24 band, and always 17% in the 25-35 band). The 500 million daily active users post, on average,95 million posts every day.
If it is true that the most followers profiles of Instagram are those of celebrities in the world of music, cinema, and fashion in the USA- do not take for granted that the majority of the social population resides in the United States.
It will seem strange, almost hard to think about, but “only” about 20% of total Instagram users come from there.
How many active users on Instagram
If it is true that the most followers profiles of Instagram are those of celebrities in the world of music, cinema, and fashion in the USA- do not take for granted that the majority of the social population resides in the United States.
It will seem strange, almost hard to think about, but “only” about 20% of total Instagram users come from there. The remaining 80% is divided into several countries around the world, but the United States is nevertheless in first place for the largest number of users.
The United States is in the first place. According to India, with 67 million users. Top 5?: USA 120 million India 67 million; Brazil 67 million, Indonesia 57 million.
About Italy? Italy and Germany compete for 10th place for the largest number of users on Instagram: both with 19 million users.
According to Hootsuite and We Are Social’s Digital Report 2019, 55% of Italian internet users use Instagram (after Youtube and Facebook).
We use a lot of direct messages to comment on stories. About 20% of those who see a story then comments on it. There are many direct users. Especially since the opportunity to use them for temporary images and videos was introduced in November 2016.
At that time the users who used them were 300 million (in April, then after less than months, 375). Once again, the Stories have a hand in this rapid increase.
The Instagram audience reached by advertising is estimated at 895 million active monthly users
There are many direct users. Especially since the opportunity to use them for temporary images and videos was introduced in November 2016. At that time the users who used them were 300 million (in April, then after less than months, 375).
Once again, the Stories have a hand in this rapid increase. In December 2016, just months before, this percentage was 70%. A very rapid increase, also due to the spread of business accounts (introduced in July 2016 in the USA, and then extended to all.
200 million users view a Business profile at least once a day (November 2017). A third of the most viewed stories are those of companies (March 2017).
And with the introduction of ads in the Stories, announced in January 2017 and released globally a few months later, this figure is only intended to increase dramatically. Time spent watching Instagram videos increases by 80% each year (September 2017).
And it was surprising for the arrival of IGTV? It would be curious to know now, after a year and with this innovation introduced, what is the increase.
Facebook purchased Instagram for billion dollars in 2012. Since two years later, in 2014, it was already worth 35 billion, you know, a very good investment.
The number of users who had Instagram when it was purchased by Facebook in 2012: 30 million. It was 2012 and it was 30 million. Years later, it’s a billion.
Some interesting facts
Facebook purchased Instagram for billion dollars in 2012. Since two years later, in 2014, it was already worth 35 billion, you know, a very good investment. The number of users who had Instagram when it was purchased by Facebook in 2012: 30 million.
It was 2012 and it was 30 million. Years later, it’s a billion. Whether or not we like the changes introduced in recent years, the numbers speak clear and confirm that Zuckerberg, as always, got it.
When videos were introduced, millions were shared in the first 24 hours. Instagram videos were introduced in June 2013. In a single day, millions of videos were uploaded to social media.
Also, a little curiosity, it would have taken about a year to watch all the videos uploaded during the first 8 hours. Instagram has almost the same number of active monthly users as Twitter (June 2018).
In June 2018, Instagram announced that it had reached one billion monthly active users. Twitter, in June 2018, recorded 335 million. In February 2017, Beyoncè announced that she was expecting her twins, and had chosen Instagram to do so.
The photo has raised over 11 million likes in no time, stealing the record at the post (sponsored) by Selena Gomez for Coca-Cola. Now, after more than a year, things have changed.
In 2018, the post that received the most support on social is that of Kyle Jenner, in which..guess? She presented to his followers the newborn firstborn Stormi. Evidently, it is a move that brings luck. Who will be next?
How many Instagram users are there
Instagram has almost the same number of active monthly users as Twitter (June 2018). In June 2018, Instagram announced that it had reached one billion monthly active users.
Twitter, in June 2018, recorded 335 million. In February 2017, Beyoncè announced that she was expecting her twins, and had chosen Instagram to do so.
The photo has raised over 11 million likes in no time, stealing the record at the post (sponsored) by Selena Gomez for Coca-Cola. Now, after more than a year, things have changed.
In 2018, the post that received the most support on social is that of Kyle Jenner, in which..guess? She presented to his followers the newborn firstborn Stormi. Evidently, it is a move that brings luck.
Who will be next? Still, on the subject, the most like photo of 2019( at least until February) is that of an egg. Yes, you read right. A very simple egg that collected over 52 million likes.
At first, it seemed like a joke, then instead it turned out to be a social campaign in support of people with mental disorders. Double compliments, then. Facebook purchased Instagram for billion dollars in 2012.
Since two years later, in 2014, it was already worth 35 billion, you know, a very good investment. The number of users who had Instagram when it was purchased by Facebook in 2012: 30 million.
It was 2012 and it was 30 million. Years later, it’s a billion. Whether or not we like the changes introduced in recent years, the numbers speak clear and confirm that Zuckerberg, as always, got it.
Last Tips: how many users Instagram does have
With over a billion active users and more and more features ranging from story filters to e-commerce, Instagram is reconfirmed, even for the just begun 2020, one of the most used social in the world.
The Hootsuite team has compiled a list of the most significant data to consider to manage and improve their profiles. The people who visit Instagram every month are about a billion.
More than 500 million users upload content to stories on a daily basis. Instagram users are 52% women and 48% men. 63% of users access Instagram at least once a day. According to estimates, each user will spend at least 28 minutes a day on Instagram.
200 million people visit at least one company profile per day. 1/3 of the most viewed stories come from company profiles. Brands post on average, stories per week. Instagram sponsored ads will potentially reach more than 800 million profiles.
75.3% of American companies will use Instagram in 2020. Instagram has grown incredibly in recent years and continues to expand more and more.
The app, originally created as a simple platform for sharing photos, has become fertile ground for influencers, advertising, and brand, moving away from the idea of an app where to post holiday photos and becoming a veritable gold mine.
You can be sure that all your customers are using Instagram, as weel as your competitors. Unfortunately, being always up to date on the latest Instagram trends (and on continuous changes to algorithms)always it gets harder and harder.
What is certain is that your potential customers are currently scrolling through their feed, and the question that every every marketing expert must ask himself is: how to set your presence on Instagram so that that customer stops right on my post, among the hundreds of photos that pass before his eyes every minute?
If your brand is not yet on this platform, these Instagram starts will convince you why it is important that there is, and they will give you an idea of how to act on social media.
Instagram is a social network that allows its users to edit and share photos and videos. Among all social networks, only Facebook and Youtube have more active daily Instagram users.
500 Instagram followers
€5.90
